Human-In-The-Brand AI™


So Your Business Still Feels Human.

Mute. The Agency. builds AI systems that think like your brand so every touchpoint, from marketing to growth to CX, stays unmistakably you while scaling far beyond your current team.

For founders, leaders, and in-house teams who want AI that amplifies humans—instead of replacing them.

Everything You’re Wondering

We believe in transparency. Here’s what you need to know.

  • Most AI is dropped on top of a brand.
    We put AI inside the brand.

    Human-In-The-Brand AI™ is our approach to designing AI systems that:

    • Learn your brand’s personality, voice, and values — so outputs feel on-brand, not generic.

    • Mirror your best human decision-makers — how you evaluate ideas, prioritize, and respond to nuance.

    • Integrate across the customer journey — from first impression to renewal, not just one-off tasks.

    • Support the humans on your team — freeing them from grunt work so they can do the high-value thinking, creating, and leading.

    We don’t ship a chatbot and call it transformation. We architect brand-native AI: embedded in your marketing, brand, and growth engines so your company scales without losing its soul.

  • No. Chatbots are one output. Human-In-The-Brand AI™ is a full system: your brand, data, workflows, and people connected to AI in a way that drives measurable outcomes.

  • Our approach is explicitly human-first. We design AI to remove tedious, repetitive work so your team can do more deep thinking, creativity, and relationship-building. AI becomes their co-pilot, not their competitor.

  • Most clients start seeing tangible value during the pilot phase—typically within the first 30–60 days—through faster production, clearer messaging, or clearer insight into what’s working.

  • We work within your security requirements and tools. We use safe integration patterns, minimize unnecessary data exposure, and can design around your compliance needs.

  • Access to your existing brand and marketing assets, key team members for a few focused workshops, and clarity on business goals. We handle the rest.

OUR CLIENTS HAVE BEEN FEATURED IN

OUR CLIENTS HAVE BEEN FEATURED IN

How Human-In-The-Brand AI™ Is Built for Your Company

We don’t “install a tool”. We run a structured process that turns your brand, data, and team knowledge into an always-on AI partner.

  • We align on:

    • Your current growth stage and constraints.

    • Brand position, offers, and key customer segments.

    • What “success” means in 90 days and 12 months.

    Output: a clear Human-In-The-Brand™ Outcomes Map with the 3–5 biggest opportunities for AI to support your business.

  • We ingest and analyze:

    • Existing brand assets (decks, docs, website, campaigns, scripts, SOPs).

    • Voice-of-customer materials (testimonials, reviews, transcripts, support tickets).

    • Current workflows, tools, and team responsibilities.

    Output: your Brand Intelligence Layer—a structured representation of your voice, values, positioning, and customer realities that your AI runs on.

  • We architect:

    • Which AI models and tools to use (and why).

    • Where they plug into your current stack (CRM, email, PM tools, content systems).

    • Guardrails and approval flows so humans remain in control.

    Output: a Human-In-The-Brand AI Blueprint—the technical and operational design for your AI-powered brand system.

  • We launch a focused pilot around one or two high-impact areas, such as:

    • Content and campaign creation

    • Sales support and follow-up

    • Customer onboarding or success workflows

    We then:

    • Train and tune AI on your brand layer.

    • Collect performance data and team feedback.

    • Refine prompts, workflows, and rules.

    Output: a live, working AI assistant/stack generating measurable value in a small, controlled slice of your business.

  • Once we prove impact, we extend:

    • New use cases (more channels, more teams).

    • Additional automations and assistants.

    • Governance so AI stays aligned as you grow.

    Output: a Human-In-The-Brand Operating System—repeatable workflows where humans and AI collaborate across marketing, brand, and growth.

  • Month after month, we:

    • Review performance and outcomes.

    • Adjust strategy and priorities based on what’s working.

    • Update the brand brain as your offers and positioning evolve.

    Because your brand is never static, your AI shouldn’t be either.

Human-In-The-Brand AI™

Chief Marketing Offer

For founders and lean teams who need consistent, on-brand marketing without hiring a full marketing department.

What you get:

1. Brand-Trained AI Marketing Engine

  1. Custom marketing AI stack trained on your brand, offers, voice, positioning, and audience

  2. Centralized brand messaging + prompt library

  3. AI tuned to generate on-brand ideas, messaging, and strategic recommendations

2. Weekly Marketing Sprints

  1. Weekly content and campaign sprint delivered directly to you or your team

  2. Weekly + monthly content calendar planning

  3. Campaign concepts, email drafts, social posts, ad angles, and captions

  4. Strategic notes on why content matters and expected outcomes

3. Performance Intelligence & Reporting

  1. Weekly insights on what’s working, what isn’t, and what to adjust

  2. Clear recommendations for stop/start/double-down decisions

  3. Monthly summary report

4. Execution Support

  1. Monday–Friday account manager to keep tasks organized and on track

  2. Coordination with your team to ensure content and campaigns get shipped

  3. Optional workflow setup in ClickUp

5. Deliverables You Can Expect

  1. Campaign ideas

  2. Content outlines

  3. Social calendars

  4. Email newsletters + sequences

  5. Messaging updates and adjustments

  6. Simple performance reports

This replaces the “missing marketing department” while protecting your brand voice.

$999/month

Human-In-The-Brand AI™

Chief Brand Officer

For brands that know who they are—but need that identity codified, protected, and scaled with AI.

What you get:

1. Full Brand Intelligence Layer (Brand Blueprint)

  1. Brand voice codification: vocabulary, tone, cadence, and style

  2. Brand archetype + personality mapping

  3. Story pillars, brand POV, and narrative frameworks

  4. Dos/don’ts, non-negotiables, and language guardrails

  5. Competitive positioning analysis

2. On-Brand Messaging Systems

  1. Page-level messaging (website, landing pages, sales pages)

  2. Product narratives + feature/benefit storytelling

  3. Tagline and headline variations

  4. Launch story frameworks for campaigns and product drops

3. Brand Consistency QA Layer

  1. AI-driven brand-check for all copy and content

  2. On-brand rewrites for misaligned assets

  3. Monthly consistency audit for all customer-facing content

4. Team Enablement

  1. Custom brand-trained AI assistants for internal teams

  2. Prompt libraries tailored for each role (sales, marketing, ops)

  3. Mini-training sessions to ensure internal adoption

  4. Integration support for writing workflows (Docs, Notion, email tools)

5. Deliverables You Can Expect

  1. Full Brand Blueprint (40+ pages)

  2. Voice + vocabulary library

  3. Messaging matrix for offers

  4. Website copy updates

  5. Launch narratives

  6. Monthly consistency reports

This tier protects your identity, elevates your voice, and scales your brand across every channel.

$1799/month

Human-In-The-Brand AI™

Chief Growth Officer

For teams ready to tie AI directly to pipeline, revenue, and experimentation.

Includes everything in CMO + CBO, plus:

1. Offer, Funnel & Revenue Architecture

  1. Full mapping of your offer ecosystem

  2. Funnel blueprint from acquisition → nurture → conversion → retention

  3. Pricing and angle variations for testing

  4. Customer journey mapping

2. Growth Experiments Engine

  1. Weekly experiment recommendations

  2. Clear hypotheses, test design, and expected impact

  3. Creative + messaging variations for A/B or multivariate tests

  4. Monthly experiment review and next-step adjustments

3. Sales & Revenue Enablement

  1. Outbound email frameworks

  2. Follow-up sequence development

  3. Lead nurturing messages tailored to behavioral triggers

  4. Upsell, cross-sell, and retention pathways

4. Analytics & Growth Insights

  1. Monthly growth insights report

  2. Pattern recognition signals surfaced via AI

  3. Funnel bottleneck analysis

  4. Recommendations for improving conversion and retention

5. Dedicated Growth Manager

  1. Monday–Friday priority account support

  2. Management of experiments, deliverables, and deadlines

  3. Alignment check-ins with your team

6. Deliverables You Can Expect

  1. Offer map

  2. Funnel architecture

  3. Experiment roadmap

  4. Weekly test recommendations

  5. Sales scripts + outbound messaging

  6. Monthly growth report

  7. Customer journey maps

This tier turns AI into a revenue engine—deeply integrated, strategic, and measurable

$2499/month

Instead of hiring another full-time exec or bolting on random tools, plug in a Human-In-The-Brand AI™ officer who sits across your entire brand system

Ready to Put the Human Back Into Your Brand?

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